At LATERAL we understand your business ambitions ... and your constraints.
We provide support, inspiration and extra brainpower to help you win your marketing and innovation challenges.
A few project examples
Fine-tuning a single Europe-wide positioning for the leading European dating services provider, working with the different brands and markets.
Defining the positioning of a major international travel retail store across Europe, Americas, and AsiaPac.
Pinning down the positioning of an innovative start-up for “connected” brands and venues.
Crafting the positioning and mix guidelines for a major mall project in the South of France.
Exploring black South African women’s definition and usages around beauty and beautiful skin.
Unveiling and bringing to life the consumer targets of two iconic softdrinks brands.
Travelling medium and long haul to observe, explore and reinvent inflight shopping experience.
Diving into customers’ journey and experience to revamp a drugstore skincare brand’s customer relationship program.
Sketching the future relationship program for future and new parents, across digital and offline channels.
Experimenting with hairdressers to understand and reveal the potential of a breakthrough innovation.
Working with design and trends’ scouts and maker teams across the globe to imagine the future of handcare.
Filling the pipeline of short and medium term NPD for alcoholic and non-alcoholic brands.
Stretching a major frozen foods company into the chilled aisle.
